SISU BRAND AMBASSADORS
SISU will seek to align with various celebrity figures from all walks of life, most notably from the world of sports, as ambassadors of the brand. We will not choose someone based simply on victorious results on the field of play as there is so much more to the human spirit than just wins and losses. We will choose to inspire our audience not only with our product but with those who inspire us and personify that which is SISU … the bold, courageous, resolute and persevering spirit that we find so admirable. We are inspired by those who transcend their gamet and record accomplishments far above simply winning contests. We are interested in those who display an uncompromising dedication to achieving excellence in their craft while at the same time displaying a high degree of integrity, sportsmanship and compassion. Just as we strive to create bold, authentic and timeless designs, we also look for those same qualities in our ambassadors… people who not only excel at their craft but also create a living legacy that inspires others to embrace the same ideals.